{"id":27736,"date":"2023-08-30T13:36:39","date_gmt":"2023-08-30T11:36:39","guid":{"rendered":"https:\/\/www.medewo.com\/blog\/?p=27736"},"modified":"2023-08-30T13:36:40","modified_gmt":"2023-08-30T11:36:40","slug":"emballage-pos","status":"publish","type":"post","link":"https:\/\/www.medewo.com\/blog\/ch-fr\/solutions\/emballage-pos\/","title":{"rendered":"Comment utiliser vos produits pour promouvoir les ventes au point de vente"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Faites-vous plaisir et faites plaisir \u00e0 vos clients au point de vente et pr\u00e9sentez vos produits sur vos \u00e9tag\u00e8res dans des emballages cadeaux de haute qualit\u00e9 et cr\u00e9atifs. Vous dynamisez ainsi votre entreprise et motivez vos clients \u00e0 acheter vos produits dans des emballages attractifs pour les offrir directement \u00e0 quelqu\u2019un.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”45px”][vc_column_text]<\/p>\n

5 id\u00e9es pour une pr\u00e9sentation parfaite dans vos rayons<\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]1. Offre un premier coup d\u2019\u0153il au pr\u00e9alable<\/a>[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]2. Cr\u00e9ez des paquets cadeaux \u00e0 offrir pour gagner du temps<\/a>[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]3. D\u00e9corez vos produits rapidement et de mani\u00e8re attrayante<\/a>[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]4. Attirez l\u2019attention gr\u00e2ce \u00e0 des emballages hors du commun<\/a>[\/vc_column_text][vc_empty_space height=”10px”][vc_column_text]5. Ayez sous la main des emballages pratiques \u00e0 emporter rapidement<\/a>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=”erster-blick”][vc_column][vc_empty_space][vc_column_text]<\/p>\n

1. Offre un premier coup d\u2019\u0153il au pr\u00e9alable<\/h3>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_empty_space height=”15px”][vc_column_text]Suscitez la curiosit\u00e9 de vos clients! Qui n’aime pas avoir \u00e0 l’avance un aper\u00e7u du cadeau?<\/p>\n

Cela vaut aussi bien pour le destinataire du cadeau que pour vos clients, qui peuvent se faire une id\u00e9e de la qualit\u00e9 du produit gr\u00e2ce \u00e0 une fen\u00eatre dans le carton de transport des bouteilles<\/a> ou dans le sachet \u00e0 fond plat<\/a>,<\/a> mais aussi dans des sachets enti\u00e8rement transparents pour s’assurer du bon contenu de la bouteille de vin ou de champagne pr\u00e9emball\u00e9e et des amuse-gueule correspondants, ainsi que des \u00e9pices, ol\u00e9agineux et fruits secs d\u00e9licieux.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”10px”][vc_single_image image=”27390″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]Ainsi, vous aidez en m\u00eame temps votre client\u00e8le \u00e0 choisir les produits id\u00e9aux. Une fa\u00e7on attrayante de pr\u00e9senter divers petits cadeaux sur vos \u00e9tag\u00e8res ou votre vitrine sont \u00e9galement les bo\u00eetes\u00a0\u00e0\u00a0couvercle transparent<\/a>, gr\u00e2ce auxquels vous donnez \u00e0 vos clients un premier coup d’\u0153il \u00e0 l’int\u00e9rieur.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]SHORTCODE in REST Request entfernt[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row el_id=”zeitsparende-Pakete”][vc_column][vc_column_text]<\/p>\n

2. Cr\u00e9ez des paquets cadeaux \u00e0 offrir pour gagner du temps<\/h3>\n

[\/vc_column_text][vc_empty_space height=”12px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_empty_space height=”12px”][vc_column_text]Offrez un service sp\u00e9cial \u00e0 vos clients et regroupez plusieurs produits pour en faire un cadeau. Outre que ces emballages sont tr\u00e8s attractifs sur vos rayons, vos clients peuvent \u00e9galement les offrir directement \u00e0 d’autres personnes et gagner du temps.<\/p>\n

Les sacs cadeaux, qui plus est faciles \u00e0 transporter, ou les paniers cadeaux classiques<\/a> en combinaison avec un film<\/a> conviennent \u00e0 cet effet. Les coffrets cadeaux contenant plusieurs produits offrent \u00e9galement \u00e0 votre client\u00e8le l’avantage de ne plus devoir s’occuper elle-m\u00eame de l’emballage d\u00e9coratif.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”20px”][vc_single_image image=”27402″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]L’alternative au sac cadeau et au panier cadeau est un plateau cadeau.<\/a> Gr\u00e2ce \u00e0 ses parois lat\u00e9rales basses, il peut contenir de nombreux articles, par exemple avec un mat\u00e9riau de remplissage,<\/a> comme de la laine de bois naturelle ou des morceaux de papier SizzlePak color\u00e9s.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]SHORTCODE in REST Request entfernt[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row el_id=”schnell-verzieren”][vc_column][vc_column_text]<\/p>\n

3. D\u00e9corez vos produits rapidement et de mani\u00e8re attrayante<\/h3>\n

[\/vc_column_text][vc_empty_space height=”12px”][vc_empty_space height=”12px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_empty_space height=”12px”][vc_column_text]Ce sont souvent de simples d\u00e9tails qui font la diff\u00e9rence lorsqu’il s’agit d’offrir un cadeau. C’est pourquoi les d\u00e9corations et les accroche-regards d\u00e9coratifs sont importants lors de l’emballage des cadeaux.<\/p>\n

Gr\u00e2ce \u00e0 des clips \u00e0 n\u0153uds, des rubans cadeaux ou encore des n\u0153uds d\u00e9coratifs,<\/a> vous donnez \u00e0 vos produits une touche festive et \u00e9tonnante \u2013 votre client trouve ainsi encore plus attractive la marchandise que vous lui offrez.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”10px”][vc_single_image image=”27425″ img_size=”400×270″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]On obtient \u00e9galement un effet particuli\u00e8rement positif avec des \u00e9tiquettes \u00e0 motif<\/a> portant des phrases et souhaits appropri\u00e9s, comme \u00abFROHE\u00a0 WEIHNACHTEN\u00bb ou \u00abMIT LIEBE VERPACKT\u00bb, mais aussi des variantes sans inscription d’\u00e9tiquettes \u00e0 attacher<\/a> pour permettre \u00e0 vos clients de faire preuve de cr\u00e9ativit\u00e9.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]SHORTCODE in REST Request entfernt[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row el_id=”hingucker”][vc_column][vc_column_text]<\/p>\n

4. Attirez l\u2019attention gr\u00e2ce \u00e0 des emballages hors du commun<\/h3>\n

[\/vc_column_text][vc_empty_space height=”12px”][vc_empty_space height=”12px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]Pour attirer l’attention sur vos comptoirs de mani\u00e8re cr\u00e9ative, utilisez des emballages qui sortent de l’ordinaire. Gobelets pour boissons chaudes, saladiers ou cartons \u00e0 biscuits: si vous pr\u00e9sentez vos produits bien dispos\u00e9s dans ces emballages alimentaires<\/a> et d\u00e9cor\u00e9s en cons\u00e9quence, ces emballages cadeaux cr\u00e9atifs attireront \u00e0 coup s\u00fbr les regards. Qui a dit que dans une bo\u00eete \u00e0 biscuits ou un saladier, on ne pouvait pas pr\u00e9senter parfaitement, outre des biscuits, une bouteille de liqueur nich\u00e9e dans de la laine de bois ou des produits cosm\u00e9tiques?[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”10px”][vc_single_image image=”27470″ img_size=”full”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]De plus, des chocolats dans un gobelet pour boissons chaudes avec un motif de No\u00ebl cr\u00e9eront certainement un effet \u00abwaouh\u00bb.\u00a0Les mat\u00e9riaux de remplissage <\/a>qui se pr\u00eatent particuli\u00e8rement bien \u00e0 de telles applications comme \u00abnid agr\u00e9able \u00e0 l\u2019\u0153il\u00bb sont les suivants: de la laine de bois ou de cellulose et des morceaux de papier SizzlePak ou SizzelFine color\u00e9s.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]SHORTCODE in REST Request entfernt[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row el_id=”zum-mitnehmen”][vc_column][vc_column_text]<\/p>\n

5. Ayez sous la main des emballages pratiques \u00e0 emporter rapidement<\/h3>\n

[\/vc_column_text][vc_empty_space height=”12px”][vc_empty_space height=”12px”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_empty_space height=”25px”][vc_column_text]Mais vos clients n’attendent pas seulement que vos produits soient visuellement attractifs lorsqu’ils sont emball\u00e9s comme cadeaux, ils veulent aussi qu’ils puissent \u00eatre transport\u00e9s et emport\u00e9s facilement et rapidement. Pour le vin, le champagne et d’autres vins fins ainsi que pour les sp\u00e9cialit\u00e9s culinaires, le mieux est de proposer \u00e0 vos clients des cartons pour verres et des sacs pour bouteilles dans de nombreux designs.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”27394″ img_size=”400×300″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]Mais les sacs cadeaux<\/a> festifs conviennent aussi pour les appareils m\u00e9nagers, l’\u00e9lectronique ou les jouets. Comme l’emballage et le support ne font qu’un, aucun sac de transport suppl\u00e9mentaire n’est n\u00e9cessaire. Ainsi, votre client fait ses achats, emporte simplement les produits et les transporte confortablement chez lui ou chez le destinataire du cadeau.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]SHORTCODE in REST Request entfernt[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Faites-vous conseiller par nos experts<\/a><\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n

Vers tous les emballages-cadeaux et sacs \u00e0 emporter<\/a><\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Faites-vous plaisir et faites plaisir \u00e0 vos clients au point de vente et pr\u00e9sentez vos produits sur vos \u00e9tag\u00e8res dans des emballages cadeaux de haute qualit\u00e9 et cr\u00e9atifs. <\/p>\n","protected":false},"author":62,"featured_media":27449,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[5228],"tags":[],"m2-product-id":[],"class_list":["post-27736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-solutions","category-5228","description-off"],"yoast_head":"\nComment utiliser vos produits pour promouvoir les ventes au point de vente - MEDEWO Verpackungen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.medewo.com\/blog\/ch-fr\/solutions\/emballage-pos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment utiliser vos produits pour promouvoir les ventes au point de vente - 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